I-N Beauty – Intelligent Certified Organic Skin Care and Hair Care

Earth-conscious beauty with life – changing results.

I-N, the groundbreaking haircare company formerly known as Intelligent Nutrients. I-N has been leading the beauty industry into a cleaner, safer, earth-conscious future since its beginning with Horst Rechelbacher, “the father of safe cosmetics.” Today, co-owners Kiran Stordalen and Nicole Rechelbacher lead I-N while maintaining the same rigorous standards for wildly effective, super-natural hair, skin, and body care.

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What’s I-N

What’s Out

Advanced plant science Petroleum-based formula
Organic essential oils aromas/flavors Synthetic fragrance/animal musks
Clinically proven plant powered actives Chemical irritants, parabens & 1000s more
Seals & certifications Self-regulation
Cruelty Free Animal ingredients
Food-based preservatives Harsh preservatives
Gentle plant cleansing agents SLS and other irritating surfactants
100% transparency-all ingredients on packaging Hidden ingredients
Cutting-edge scientists and formulators Cheap outsourcing


-Learn more about I-N Beauty here