Earth Month 2011

Madison, WI (April 17, 2011) — Rejuvenation Spa, along with 13 other local Aveda partners, is holding a Walk for Water in honor of Earth Month and in support of the Alliance For The Great Lakes. This year’s event will feature a four mile walk starting at the Aveda Store located in the West Towne Mall. We will then walk down Mineral Point Road to Bella Salon and back to represent the four miles. This distance represents the average length that women in developing countries walk each day to gain access to clean water. The stark differences between access and rights to safe drinking water globally are startling enough to inspire much needed change – a movement that can empower communities, protect local watersheds and help make clean water accessible to everyone, everywhere.

Now in its 12th year, Aveda created Earth Month in April 1999 to raise awareness and funds for critically important environmental issues around the world, and has since raised more than $18 million for organizations that directly affect environmental change, and $12 million for water-related causes alone over the past four years.

The Aveda Walk for Water campaign:
  • Unites the Company’s network and guests in a series of walks in 100+ cities globally
  • Is executed locally by Aveda salons, spas and Institutes to benefit local water-related organizations.
WHERE EARTH MONTH MONEY GOES
For the fifth consecutive year Aveda is partnering with Global Greengrants Fund as its exclusive global Earth Month partner to provide grants for community-based water projects in more than 40 countries. Global Greengrants Fund provides small grants to grassroots organizations working for clean water, clean air, sustainable livelihoods and healthy communities around the world. Aveda’s 2011 Earth Month funds will also support 35 regional partners working to preserve clean water in areas where Aveda does business.

Our regional partner is the Alliance for the Great Lakes; whose mission is to conserve and restore the world’s largest freshwater resource using policy, education, and local efforts, insuring healthy Great Lakes and clean water for generations of people and wildlife. It has helped Wisconsin become the first state in the country to adopt comprehensive numeric water quality standards on phosphorous for rivers, lakes and streams.

The donations from the Aveda Corporation are pivotal in ensuring this focus on the Great Lakes. The general support provided ensures that the Alliance can focus where there is the greatest need. Beyond the financial support, Aveda’s Earth Month partnership with the Alliance enables us to bolster our joint commitment to clean water. We call do our part, in our everyday lives and business operations, and we can encourage others to do the same.

Guests can visit yourcause.com, for online donations to our local Earth Month partner. Guests may also visit Facebook.com/Aveda for more information about walks, Earth Month and Aveda.